Building Connected Brands for People-minded Organizations
ABOUT
Brand strategy + creative consulting for solopreneurs and small to mid-sized companies who are interested in designing authentic brand experiences.
I help business owners become brand leaders by showing them what’s possible when authenticity, purpose and meaning align to create trusted, connected, people-minded brands.
Through my S.M.A.R.T Brand Method™️, businesses discover and build meaningful value in their brand by bringing clarity to their business, purpose to their message, and happiness to their people.
OFFER
To create simple, mindful, authentic, relatable, and transformative brands.
Together, we’ll workshop, shape, and create your brand by combining foundational principles of psychology with quality creative to build value and meaning where it matters most.
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Branding is about the promise of a distinct, memorable experience. It’s about creating an expectation and delivering it consistently every time anyone interacts with your brand. It's the way you answer the phone, how your website functions, your customer service process, how your office looks and/or how your product/service performs.
All of these interactions (touchpoints) require intentional strategy, planning, and authentic alignment from you and your team to make your customers feel, experience and connect to the core of your who you are.
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Bringing your vision to life through heartfelt creativity is truly a magical experience. I’ve worked with numerous business owners, across various industries, to deliver unique design and photography experiences that work.
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As your champion of clarity and focus, my mission is to bridge the gap between your brand, your business and your people. Together, we’ll create a brand experience your audience truly wants by connecting to your audience's core values, desires and meaning.
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Your people are your brand. Their experience influences team dynamics, market perception and individual customer experiences. As a business owner, your internal brand is just as if not more important than your external brand.
Intentionally delivering a great employee experience (EX) will in turn shape an excellent customer experience (CX) that will drive loyalty and business growth as part of the full brand experience (BX).
Want to Start Building Your SMART Brand Today?
Step into the brand you were meant to be ...
AGENCY
Stay Sojo Case Study
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The travel industry experienced significant changes over the last few years. From the way we interact with others, to how and where we work, to why we travel and crave experiences; to put it simply, we have become more flexible and independent in our standards of on-the-go living. Our expectations are higher, we hinge everything on our customer service experiences, and we want customization and personal touches that feel like home.
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Mainsail and their family of brands have an established name within the luxury and corporate travel communities, but as remote work continues to expand outside of the traditional traveling executive, Mainsail’s direction needed to speak to new audiences. In order to meet their customers where they are, Mainsail Corporate Housing needed to reimagine their look and feel from the ground up. With a new name, a customer-first approach and a fresh look, Mainsail Corporate Housing, now Stay Sojo Furnished Living, is positioned to reach a wider, more modern, leisure-driven audience, while competing with other boutique luxury stay companies.
2022 CHPA Tower of Excellence Winner for the “Most Creative Marketing of the Year” Award.
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Project Roles:
Brand Naming
Brand Identity Dev
Brand Messaging
Lead Designer
Web Designer
Creative Director
Lead Copywriter
Creative Direction
Project Lead
Business Dev Consultant
“Thank you for all your amazing energy and creativity that made the rebranding exercise such an awesome experience! We were so fortunate to have you on this rebranding road with us! Looking forward to continuing to work together!”
— Jana / Managing Partner at Stay Sojo
“Sincerely the most exciting day to see our new brand come to life! Your passion and creativity is relentless and I am so grateful that we’ve had this opportunity to work together.”
— Sarah / Vice President at Stay Sojo
“You made the creative process so easy!! I feel like you got inside my head and shared my vision for both the logo and the packaging design. And I just love the brand story! Thank you so much for all your hard work, Kelli. I really appreciate you and truly couldn’t have done it without you!!”
— Clara / Owner at ChokChok Skin
“There are few people who can produce at the level of excellence you do. Your skills as both a creative leader and a task-oriented producer are extremely rare and so greatly appreciated by everyone on our team.”
— Dave / Chief Executive Officer at Quantum⁵
“It truly is my greatest joy to be in relationships with people – and to have someone as awesome as you, where you bring so much meaning to my life and to others and to our team and to our business, well, it’s rare and amazing. Thank you for all that you do and for being on our team.”
— Ken / Chief Experience Officer at Quantum⁵
“Kelli brought a sense of calm during the storm of chaos while shooting a video and stills for Fulton Alley. Her positive energy is something I gravitate towards and it can become contagious. Her product, timeliness and follow up are always appreciated.”
— Blair / Director of Sales at Brechtel Hospitality
“Dedicated to getting that perfect shot, Kelli produced TONS of iconic photos during our shoot. With results like that, it’s hard not to be pleased!”
— Jeff / Muscle Club Apparel
“She sees things from all angles! From the customer point of view to day-to-day business operations to overall guest expectation and satisfaction, Kelli has learned all aspects of Fulton Alley. She will go to endless measures to ensure all the elements that make Fulton Alley unique and remarkable are accentuated and her creativity captures it spot on.”
— Sarah / Marketing Manager & Sales
!["Pricing" doesn't have to be a dirty word ...
But it is one of the hardest things to learn as a creative. Figuring out your price aka what your worth is daunting.
You have this unique set of skills [insert voice from Taken #iykyk], but f](https://images.squarespace-cdn.com/content/v1/62e0769a1e9d437198f0c0a2/1675729837284-7WJBHVL8BYBBFTJ2XVW5/image-asset.jpeg)
