The S.M.A.R.T Brand Method™️
A self-guided creative strategy workshop designed to build authentic and connected brands through self-discovery, intentionality, and purpose.
Have you ever thought about why you buy certain brands?
We can all think of at least 8 top brands that resonate with us, right? Think about your favorite clothing brand, or tech product or even the types of stores you choose to shop in. All those choices you’ve made as a consumer are in some way related to how you value a particular brand experience. It means something to you, gives you something to connect to, so in turn you represent that brand proudly. You may not be fully aware this is happening but brands definitely know it and they want it.
As the consumer, our buying choices no longer depend on cost and location; it’s more about association, consistency and meaning. What does it mean to be a part of that brand? What do they represent to you? Is it status, social value, or community? Do you share similar values? Do they consistently deliver a great experience? These questions represent the new criteria of branding.
As a brand, our audiences are smarter, savvier, while the competition for their attention has grown wider. They have more choices and more opportunities to connect to what they want. They care about the choices they make and because they have so many choices, they want to partner with brands that represent more of who they are rather than simply what they need.
The brands that do this well are unique and have found a way to grow with their audience.
I like to call these SMART brands.
Brands are just like people…
Brands don’t just happen, they evolve. Brands, just like people, take time and intentionality to grow and develop into what they become and mean to their audiences, but that has to start somewhere, right? As the leader of your brand, you first need to understand why this happens before we can discuss how you get there.
Smart brands create an experience. When you think about how people “experience” things, we take in information through our senses, so how does your brand appeal to the senses?
Senses
Our personalities make us different, make us unique. A person’s personality is what attracts others to them. We use humor, interests and what we care about to bond with others. Your brand can do the same.
Personality
Our values shape and guide us through life. They help us narrow our focus and influence our efforts in a fulfilling way. We align with both people and brands through our values so that we can live up to our truest selves.
Values
We all have a style, a way to express ourselves. Whether that’s how we dress, the places we like to go, the tribes we hang out with, it’s all relative to our style. Brands contribute to that style, they contribute to a tribe. Who’s in your tribe?
Style
Ready to Authentically Lead Your Brand?
How the S.M.A.R.T Brand Method™️ helps you humanize your brand.
The S.M.A.R.T Brand Method™️ uses foundational principles of psychology to discover what it means to you to be a brand leader, a culture creator and a business owner. When you’re just starting out, that brand is you, your presence, your mindset so learning how to lead with smart perspective is well, SMART!
So what is smart branding …
Smart branding is simple, you know who you are and clearly communicate it. It’s mindful, you and your team are present, aligned and move in unison with each other. It’s authentic, you and your team actually live the values of your brand. It’s relatable, you connect with others through vulnerability and match the expectations of your audience. Without these four alone, your internal brand culture is left to chance and that means everything from turnover and burnout for your team and missed external brand experiences for your audience. But finally, if you’ve truly gotten to the core of your brand, you're transformative. You help people become something through your brand. You align with an aspirational version of them that creates brand loyalty for years to come.
What can you expect from this program?
You’ll learn what it means to “humanize” your brand through psychology principles and how those disciplines come through in your brand experience.
You’ll learn personal discovery tactics and exercises to align your mindset, values and personal goals with that of your brand. It’s important to remember the culture of your brand starts with you.
You’ll learn the ins and outs of brand behavior and how to create a brand that comes natural to you and your team in an authentic and real way.
You’ll uncover the real reason why your brand exists and identify your customer zero through research and observation frameworks.
You’ll learn how to simplify your brand’s offer and communicate your brand purpose, position and value to your audience in a clear, authentic way.
You’ll learn what it takes to be a transformative and fluid brand through culture, consistency, and team collaboration.
