PRIVACY POLICY

Effective Date: June 1, 2026

Build Smart Brands, LLC, a Louisiana limited liability company (“Build Smart Brands,” “we,” “us,” or “our”), respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:

• Visit www.buildsmartbrands.com.
• Purchase a product.
• Submit a contact form or project inquiry.
• Subscribe to email communications.
• Participate in a consultation or professional engagement.
• Communicate with Build Smart Brands.
• Otherwise interact with our website, products, or services.

This Privacy Policy is a notice of our information practices. It does not replace any confidentiality, service, or data-handling obligations contained in a separate written client agreement.

1. Personal Information We Collect

The information we collect depends on how you interact with Build Smart Brands.

Information You Provide

We may collect:

• Your name.
• Email address.
• Telephone number.
• Company or organization name.
• Billing and shipping addresses.
• Order and transaction details.
• Project or consultation information.
• Communications, messages, and form submissions.
• Reviews, testimonials, feedback, or survey responses.
• Marketing and communication preferences.
• Photographs and documentation submitted concerning damaged or missing orders.
• Other information you voluntarily provide.

Please do not submit Social Security numbers, complete payment-card numbers, passwords, medical records, or other highly sensitive information through general contact forms or unsecured email.

Payment Information

Payments are processed by third-party payment providers.

Build Smart Brands may receive limited transaction information, including:

• Your name and contact information.
• Billing and shipping information.
• Products purchased.
• Transaction amount.
• Payment status or confirmation.
• Information needed to investigate fraud, disputes, refunds, or chargebacks.

We generally do not receive or store your complete payment-card number.

Payment providers process information under their own terms and privacy policies.

Information Collected Automatically

When you visit the website, we and our service providers may automatically collect information such as:

• Internet Protocol address.
• Browser and device type.
• Operating system.
• Approximate geographic location.
• Referring and exit pages.
• Pages viewed.
• Links selected.
• Dates and times of visits.
• Shopping-cart and checkout activity.
• Cookie and device identifiers.
• Website-performance and navigation information.

Some of this information may be considered personal information under applicable law.

Information From Other Sources

We may receive information from:

• Payment processors.
• Website and e-commerce providers.
• Shipping and fulfillment providers.
• Email and communication platforms.
• Scheduling systems.
• Analytics providers.
• Social-media platforms.
• Advertising or marketing providers.
• Professional referral sources.
• Contractors and creative collaborators.

The information received depends on the provider, its services, and your interaction with it.

2. How We Use Personal Information

We may use personal information to:

• Operate, maintain, and improve the website.
• Process and fulfill orders.
• Send order confirmations and shipping updates.
• Investigate damaged, delayed, or missing shipments.
• Process approved replacements, credits, or refunds.
• Respond to questions and inquiries.
• Evaluate potential professional engagements.
• Provide brand strategy, consulting, creative, photography, speaking, marketing, or related services.
• Schedule consultations and meetings.
• Coordinate approved project work with contractors and collaborators.
• Provide customer service.
• Send newsletters and promotional communications.
• Understand website traffic, product interest, and visitor behavior.
• Improve website content and user experience.
• Protect against fraud, misuse, unauthorized transactions, and security threats.
• Maintain tax, accounting, transaction, and business records.
• Enforce our agreements and policies.
• Comply with legal and regulatory obligations.
• Establish, exercise, or defend legal claims.
• Complete a merger, acquisition, financing, restructuring, or other business transaction.

We may use aggregated or de-identified information for analytics, planning, research, and business-improvement purposes when it cannot reasonably be associated with an identifiable individual.

3. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies.

Essential Technologies

Essential technologies may support:

• Shopping carts.
• Checkout and payment.
• Website security.
• Fraud prevention.
• Form submissions.
• Session management.
• Basic website operation.

Analytics and Performance

Analytics technologies may help us understand:

• How visitors find the website.
• Which pages and products receive attention.
• How visitors navigate the site.
• Whether website features operate correctly.
• How performance and content can be improved.

Preferences and Functionality

These technologies may remember settings, preferences, or previous activity.

Marketing and Advertising

When enabled, marketing technologies may help us measure campaign performance, understand audience interests, or provide more relevant advertising.

Depending on applicable law, disclosures involving advertising cookies, online identifiers, or targeted advertising providers may be treated as a sale or sharing of personal information even when no money is exchanged.

Where consent is legally required before using nonessential technologies, we will request it.

Browser settings may allow you to block or delete cookies. Disabling cookies may affect cart, checkout, form, or other website functions.

4. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

Website and Operational Providers

We may use providers that assist with:

• Website hosting and maintenance.
• E-commerce and forms.
• Payment processing.
• Fraud detection.
• Shipping and fulfillment.
• Email delivery.
• Scheduling.
• Customer-relationship management.
• Website analytics.
• Information technology and security.
• Business record storage.

These providers may process personal information as needed to perform services for us or as otherwise permitted under their agreements and applicable law.

Shipping and Fulfillment Providers

We may provide names, addresses, contact information, order details, and tracking information to carriers and fulfillment providers so they can prepare, deliver, track, or investigate an order.

Contractors and Creative Collaborators

Build Smart Brands may work with vetted contractors, designers, developers, photographers, writers, producers, consultants, and other creative professionals.

We may share information with them when reasonably necessary to evaluate, coordinate, or perform approved project work.

Information shared during a client engagement may also be governed by the applicable client agreement or confidentiality terms.

Professional Advisers

We may disclose information to attorneys, accountants, insurers, financial institutions, and other professional advisers when reasonably necessary to operate or protect the business.

Legal, Security, and Safety Disclosures

We may disclose information when reasonably necessary to:

• Comply with a law, subpoena, court order, or legal process.
• Respond to a lawful governmental request.
• Investigate fraud, security incidents, or unlawful activity.
• Protect the rights, property, or safety of Build Smart Brands or others.
• Enforce an agreement.
• Establish, exercise, or defend a legal claim.

Business Transactions

Personal information may be transferred as part of a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar business transaction.

At Your Direction

We may disclose information when you direct us to involve another person or organization or otherwise provide consent.

5. Sale, Targeted Advertising, and Privacy Preference Signals

Build Smart Brands does not knowingly sell personal information in exchange for monetary payment.

Some privacy laws define “sale,” “sharing,” or targeted advertising broadly enough to include certain disclosures involving online identifiers, analytics, or advertising technologies.

Where applicable law provides an opt-out right, you may submit a request using the contact methods below.

Where legally required and technically supported, we will process valid browser-based or device-based opt-out preference signals.

6. Marketing Communications

We may send newsletters, product announcements, service information, educational content, and promotional communications when you subscribe, request information, or when otherwise permitted by law.

You may unsubscribe by:

• Selecting the unsubscribe link in the email.
• Following the instructions in the communication.
• Emailing support@buildsmartbrands.com.

Unsubscribing from marketing does not prevent us from sending non-promotional communications, including order confirmations, shipping notices, responses to inquiries, policy notices, or messages concerning an active client engagement.

7. Data Retention and Disposal

We retain personal information for as long as reasonably necessary to:

• Complete orders and transactions.
• Provide professional services.
• Maintain customer and client records.
• Meet tax, accounting, insurance, and legal obligations.
• Resolve disputes.
• Enforce agreements.
• Prevent fraud and misuse.
• Fulfill the purposes described in this Privacy Policy.

Retention periods vary based on the information, our relationship with you, and applicable legal or contractual obligations.

When protected personal information is no longer required to be retained, we will take reasonable steps to delete, erase, shred, anonymize, or otherwise make it unreadable or undecipherable, as appropriate.

8. Information Security and Data Breaches

We use reasonable administrative, technical, and physical safeguards appropriate to the nature and volume of the personal information we maintain.

Safeguards may include:

• Access controls.
• Account-security practices.
• Secure website technologies.
• Vendor-management procedures.
• Limited access to business records.
• Reasonable disposal procedures.

No website, payment system, email service, data transmission, or storage method can be guaranteed to be completely secure.

When a security incident triggers a legal notification obligation, we will provide notices to affected individuals and governmental authorities in accordance with applicable Louisiana and federal law.

9. Your Privacy Rights

Depending on your residency and applicable law, you may have the right to request:

• Confirmation of whether we process your personal information.
• Access to personal information we maintain about you.
• Correction of inaccurate information.
• Deletion of certain information.
• A portable copy of certain information.
• Information about categories of disclosures.
• An opt-out of certain sales or targeted advertising.
• Withdrawal of consent when processing is based on consent.
• An appeal of a denied privacy request.
• Protection from unlawful discrimination for exercising a privacy right.

These rights are subject to legal exceptions. We may retain information when necessary to complete transactions, protect security, comply with law, preserve records, resolve disputes, or exercise legal rights.

10. Louisiana Consumer Privacy Rights

Beginning January 1, 2027, the Louisiana Data Privacy Act may provide Louisiana residents with additional rights when the law applies to Build Smart Brands based on the applicable statutory thresholds.

Those rights may include the right to:

• Confirm whether personal data is being processed.
• Access personal data.
• Correct inaccuracies.
• Request deletion.
• Obtain certain personal data in a portable format.
• Opt out of targeted advertising.
• Opt out of the sale of personal data.
• Opt out of certain profiling that produces a legal or similarly significant effect.

Where the Louisiana Data Privacy Act applies, we will generally respond to an authenticated request within 45 calendar days. We may extend the response period once for an additional 45 calendar days when permitted, after providing notice of the extension.

Where applicable, responses will be provided without charge up to twice annually, unless a request is manifestly unfounded, excessive, or repetitive as provided by law.

11. How to Submit a Privacy Request

You may submit a request through either of the following methods:

Email: support@buildsmartbrands.com
Use the subject line: Privacy Request

Mail:
Build Smart Brands, LLC
201 Saint Charles Ave., Ste. 114
PMB 528
New Orleans, LA 70170

You may also call 504-233-2425 for assistance submitting a request.

Please include enough information for us to understand the request and locate relevant records.

We may request additional information to verify your identity. We will not use verification information for unrelated purposes.

An authorized agent may submit a request when permitted by law. We may require evidence of the agent’s authority and may verify the request directly with the consumer.

12. Privacy Appeals

When applicable law provides an appeal right, you may appeal the denial of a privacy request by emailing support@buildsmartbrands.com with the subject line:

Privacy Appeal

Include:

• Your name.
• The date of the original request.
• A copy or description of our response.
• The reason you believe the decision should be reconsidered.

Where the Louisiana Data Privacy Act applies, we will provide a written appeal response within 60 calendar days after receipt.

If an appeal is denied, we will provide any legally required information concerning how to submit a complaint to the Louisiana Attorney General.

13. Children’s Privacy

The website, products, and professional services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13.

Individuals under 18 should not submit project inquiries, purchase products, or engage our professional services without the involvement and permission of a parent or legal guardian.

If you believe a child has provided personal information to us, please contact us so that we can review the matter and take appropriate action.

14. Third-Party Websites and Services

The website may contain links to or integrations with third-party services, including:

• Payment providers.
• Shipping carriers.
• Social-media platforms.
• Scheduling systems.
• Email-subscription platforms.
• Embedded videos or media.
• External publications.
• Partner and collaborator websites.

We do not control the privacy, security, or content practices of these third parties.

Your interaction with a third-party service is governed by that provider’s terms and privacy policy.

15. Visitors Outside Louisiana

Although Build Smart Brands is based in Louisiana, visitors and customers may reside in other states or countries.

Privacy rights provided by another jurisdiction may apply based on the circumstances. We will address valid requests in accordance with applicable law.

Personal information may be processed in the United States or in other locations where our service providers operate.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our website, products, services, technology, vendors, or legal obligations.

The updated policy will be posted on the website with a revised effective date.

When required by law, material changes may also be communicated through email, a website notice, or another reasonable method.

17. Contact Information

Questions, concerns, privacy requests, and appeals may be directed to:

Mailing address only

Build Smart Brands, LLC
201 Saint Charles Ave., Ste. 114
PMB 528
New Orleans, LA 70170

Phone: 504-233-2425
Email: support@buildsmartbrands.com